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Among the most iconic “Made in Swiss” posters, Riri’s claims its rightful place

24 February 2021

“Swiss posters have this ability: they tell a part of our history in a unique way and evoke memories of products that may no longer exist, places that we still enjoy visiting, sports achievements or of an unforgettable brand.” This meaningful sentence marks the beginning of “Made in Switzerland – die Schweiz im Plakat”, a book developed exclusively for customers of VZ VermögensZentrum’s individual consulting group in Zurich.

Through stories and images, the book presents an exclusive collection of Swiss advertising posters that, from 1890 to the 1960s, have become actual icons. Among these, a few of Riri’s iconic campaign have been selected and the memorable image of the Metal zip on a red background earned itself the front cover of the book!

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