“Excellence in details” is not only a pay-off, but a veritable philosophy distinguishing every aspect of Riri’s world. Examples are the advertising campaigns that have been produced, side by side with the evolution of the company, always telling the story of a brand able to anticipate market trends keeping its iconic beauty unaltered. A selection of the most memorable campaigns recalls the birth of those products that have made the Group’s history, letting everyone dive into a world of images where innovation rhymes with uniqueness.
