In this year of revolution of Riri’s brand identity, we decided to travel around Europe, through the main trade shows, to bring to our clients the renovated company look and feel.
With the new exhibition concept, visitors had the chance to enter Riri’s history and stroll among the sketches and the technical drawings of those inventions that changed the world of accessorizes. They could also see the old advertising campaigns and learn about the creative and refined spirit that animates the brand, as finally confirmed by the celebration logo, a real concentrate of the Group’s innovative soul.
